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The proportion of viewers with purchasing decision-making power has increased

2022-06-29


During the four-day exhibition from January 30th to February 2nd, 2022 at the Cologne International Exhibition Center in Germany, ISM 2022 welcomed a total of 1,085 exhibitors from 56 countries, accounting for 87% of international exhibitors, and from 96 countries of about 15,000 professional visitors, 78% of which were international.

The scale and international level of the exhibition are always the same!

During the exhibition, the long-lost intimate negotiation and the real feeling of tasting sweets and snacks all returned.

Trade visitors maintain a high degree of professional quality to participate, and most of them return with satisfaction. The European countries with the largest number of participants this year were the Netherlands, Belgium, France, the United Kingdom and Turkey. Growth was also particularly pronounced in Eastern Europe and Russia; some buyers also came from the Middle East, the United States, and Central and South America.

In addition to high-quality impressions, the proportion of viewers with purchasing decision-making power has increased. According to the feedback survey, about 90% of the audience have a "decisive" or "decision-supporting" influence on purchasing decisions.

 

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